I’m Gina Lu, an enthusiastic and experienced Digital Designer and UX/UI Designer with over 10 years of experience. I’m fortunate to have been exposed to diverse complementary roles throughout my design career. Over 10+ years of my career, my portfolio includes User Interface & Experience Design for Websites and Mobile Applications, Social Media Design, Branding Design and various other Commercial Graphic Designs.
on a part-time basis, I undertake freelance design both in direct production as well as outsourcing and managing project teams. In my spare time, you’ll find me traveling, spending time with my pet bunny or cooking new dishes!

Experience
March 2018 - December 2021
Pharmacy Platform
(Platform Alliance Group)
B2B marketing firm for pharmacies all over Australia and New Zealand.
Mid-Weight Digital Designer
Designed and developed print and digital creativities for 6 pharmacy brands, over 200 pharmacies across AU/NZ.
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Designed and coordinated the launch of the new website templates and social media pages for over 200 pharmacies across Australia.
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End to end management of design projects from initial concept to completion. Collaborated with marketing teams to create project scope and conceive designs for marketing and promotional materials by consistently meeting deadlines and requirements.
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Contributed to marketing design project for Southcity Pharmacy Wagga, which won Excellence in Community Engagement Award and overall Pharmacy of the Year 2018.
March 2016 - March 2017
IPS Partners
Financial service company.
Graphic Designer
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Branding and digital graphic design (including but not limited to design of: logos and company collateral, large format outdoor advertising, newsletter, EDM, website and social media marketing)
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Managing real estate development projects in relation to marketing campaigns from initial planning to delivery.
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Coordinating activities with outsource sales marketing companies.
January 2022 - December 2022
Devhub
Website and mobile app IT solution company.
UX / UI Designer
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Redesign of website for Sushi Hub with increased sales by 15%
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Created wireframes, mockups, and user flows for apps & websites
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Made informed design decisions based on the insights gathered from user research and usability tests
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Collaborated with developers to ensure that the design was implemented as planned and worked with project managers to keep the project on schedule
Notable Projects: Online grocery store mobile app; Clear aligner online treatment portal; Online course subscription site; Shopify theme kit
March 2017 - March 2018
AB Media
Advertising, printing and events coordinating company.
Project Coordinator, Graphic Designer
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Client services, branding and graphic design (both online and offline)
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Handled the day-to-day organisation of all print projects including multiple vendor quotes and traffic coordination.
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Managed project teams of 4-5 people. Attended press checks ensuring completion of projects within specified time frame and budget.
July 2012 - February 2016
Z3D Signs
Advertising, shop fitting and signage production.
Graphic Designer, Project Manager
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Client services, branding, graphic design, shop interior graphics and signage design for shop fitting projects.
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Primary contact for all communication between the client, design team and production team. Direct responsibility for design, translating client requirements to design criteria from conceptual design to installation.
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Manage the project team, keeping stakeholders on task and on time.
Education
2019
Academy Xi
User Experience Design Elevate
2010 - 2012
University of
New South Wales
Bachelor of Digital Media
2009 - 2010
Academy of Information Technology
Cer II in Information Technology
Cer Ill in Printing & Graphic Arts (Prepress)
Diploma of Information Technology (Multimedia)
Professional
My knowledge level in software
Figma
85%
InVision
60%
Sketch
75%
Adobe Photoshop
85%
Adobe Illustrator
90%
Adobe Indesign
95%
Adobe XD
75%
Adobe After Effect
60%
Adobe Premiere Pro
60%
Skills
Process
User Research
Personas
User Flow
Journey Mapping
Information Architecture Wireframes
UI Design
Prototyping
Design
Identity & Branding Campaign Advertising Typographic
Packaging
Print / Digital Design
Video Editing








