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RESUME

I’m Gina Lu, an enthusiastic and experienced Digital Designer and UX/UI Designer with over 10 years of experience. I’m fortunate to have been exposed to diverse complementary roles throughout my design career. Over 10+ years of my career, my portfolio includes User Interface & Experience Design for Websites and Mobile Applications, Social Media Design, Branding Design and various other Commercial Graphic Designs.
 
on a part-time basis, I undertake freelance design both in direct production as well as outsourcing and managing project teams. In my spare time, you’ll find me traveling, spending time with my pet bunny or cooking new dishes!

Get in Touch!

Want to get in touch? 

Drop me a line!

Experience

March 2018 - December 2021

Pharmacy Platform

(Platform Alliance Group)

B2B marketing firm for pharmacies all over Australia and New Zealand.

Mid-Weight Digital Designer

Designed and developed print and digital creativities for 6 pharmacy brands, over 200 pharmacies across AU/NZ.

  • Designed and coordinated the launch of the new website templates and social media pages for over 200 pharmacies across Australia.

  • End to end management of design projects from initial concept to completion. Collaborated with marketing teams to create project scope and conceive designs for marketing and promotional materials by consistently meeting deadlines and requirements.

  • Contributed to marketing design project for Southcity Pharmacy Wagga, which won Excellence in Community Engagement Award and overall Pharmacy of the Year 2018.

March 2016 - March 2017

IPS Partners

Financial service company.

Graphic Designer

  • Branding and digital graphic design (including but not limited to design of: logos and company collateral, large format outdoor advertising, newsletter, EDM, website and social media marketing)

  • Managing real estate development projects in relation to marketing campaigns from initial planning to delivery.

  • Coordinating activities with outsource sales marketing companies.

January 2022 - December 2022

Devhub

Website and mobile app IT solution company.

UX / UI Designer

  • Redesign of website for Sushi Hub with increased sales by 15%

  • Created wireframes, mockups, and user flows for apps & websites

  • Made informed design decisions based on the insights gathered from user research and usability tests

  • Collaborated with developers to ensure that the design was implemented as planned and worked with project managers to keep the project on schedule

Notable Projects: Online grocery store mobile app; Clear aligner online treatment portal; Online course subscription site; Shopify theme kit

March 2017 - March 2018

AB Media

Advertising, printing and events coordinating company.

Project Coordinator, Graphic Designer

  • Client services, branding and graphic design (both online and offline)

  • Handled the day-to-day organisation of all print projects including multiple vendor quotes and traffic coordination.

  • Managed project teams of 4-5 people. Attended press checks ensuring completion of projects within specified time frame and budget.

July 2012 - February 2016

Z3D Signs

Advertising, shop fitting and signage production.

Graphic Designer, Project Manager

  • Client services, branding, graphic design, shop interior graphics and signage design for shop fitting projects.

  • Primary contact for all communication between the client, design team and production team. Direct responsibility for design, translating client requirements to design criteria from conceptual design to installation.

  • Manage the project team, keeping stakeholders on task and on time. 

Education

2019

Academy Xi

User Experience Design Elevate

2010 - 2012

University of

New South Wales

Bachelor of Digital Media

2009 - 2010

Academy of Information Technology

Cer II in Information Technology 
Cer Ill in Printing & Graphic Arts (Prepress) 
Diploma of Information Technology (Multimedia) 

Professional

My knowledge level in software

Figma

85%

InVision

60%

Sketch

75%

Adobe Photoshop

85%

Adobe Illustrator

90%

Adobe Indesign

95%

Adobe XD

75%

Adobe After Effect

60%

Adobe Premiere Pro

60%

Skills

Process

User Research

Personas

User Flow

Journey Mapping

Information Architecture Wireframes

UI Design

Prototyping

Design

Identity & Branding Campaign Advertising Typographic

Packaging 
Print / Digital Design
Video Editing

Hobbies

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